Communications Theory
In order to build a web site, you need a plan. You
wouldn't try to produce a television show without a script. You wouldn't set out on
creating a brochure without a clear idea of what you want to accomplish. You need to
carefully state your objectives before you set off on the creation of a web site
You need a clear vision of what your business is going
communicate to the audience.
It's Like a Three Legged Stool
 There are three parts to the theory. If you fail to create
any one of the three, the "stool" you are building will topple.
Click down the left side to answer the three most
important questons in creating a web site.
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