What is the Message?
What are you trying to say to this group? What
exactly are you trying to convey to them? You need to be very specific about the
exact scope of your information. If it is too vague or too broad, it is very
difficult to build a good web site.
A good test of a message is the "elevator
theory." The idea is that you get into an elevator with a friend and you have
the length of the trip to tell them what you are doing. You have no idea if your
friend is getting off at the next floor or if he is getting off at the same floor as you.
You have to quickly explain the idea and then slowly expand on the definition if
time allows.
If you can not answer this in one sentence then you are
in big trouble. |
