Who is the Audience?
This is the most basic question.
You need to very accurately define the group of people who is going to
see your web. This can make all the difference on how the site
looks and what content is in it.
This needs to be a very accurate
definition. Is it your existing customers? Are you providing
them with a new service or information you give to them in some other
way? Are you trying to attract new customers?
You need to answer all of these
questions in a single sentence. |
